Metrics guides by business type
The metrics that matter for SaaS, ecommerce, fintech and mobile apps: what each one means, how to calculate it, and which events you need to track it.
- EcommerceEcommerce metrics that explain your revenueConversion, cart abandonment, acquisition cost, returning buyers and seller activity, with formulas and the events that measure them.
- FintechFintech metrics for product teamsActive users, transactions and volume, acquisition cost, drifting users, feature audits and technical health, with the events to send.
- MobileMobile app metrics that show whether your app worksSign-ups, active users, sessions per user, stickiness, free-to-paid conversion and cohort retention, with how to measure each from events.
- SaaSSaaS metrics a product team can act onActive users, feature adoption and usage, power users, retention and friction to value, with the formula for each and the events you need to measure it.
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