A KPI dashboard your whole team can read

Every chart on one grid
Trends, funnels, retention, insights and notes, side by side.
6 ready-made dashboards
Overview, Features, Activation, Acquisition, Retention, Power users.
One range for every tile
Change the date range or filter once.
Links and embeds
Read-only public links and signed embed URLs.
Drag, resize, done
Any tile
Trends (line, area, stacked, bar, stacked bar, pie), numbers, tables, user lists, frequency, funnels, retention, insights and Markdown notes.
Templates
Start from 12 chart templates, or from the ready-made dashboards: Overview, Features, Activation, Acquisition, Retention and Power users.
Written summaries
Every chart comes with a sentence that says what it shows, computed from the numbers.
One date range and filter
Change the date range or add a filter once and every tile follows.
Every chart your team needs, from the same events
Eleven ways to look at your events. Pick one to see what it answers and how it's built.
Line chart
Is it growing, and which segment drives it?
Teams use it for
- Weekly sign-ups by plan
- Errors an hour after a release
- Compare with the previous period
Built with
Signed upUnique usersBreakdown: planWeekly
Area chart
How much activity is there, day by day?
Teams use it for
- Daily active users
- Pageviews from people
- API calls a day
Built with
Any eventUnique usersDaily
Stacked bar chart
How does the total split, and how is the mix changing?
Teams use it for
- Revenue by plan each month
- Sign-ups by plan each week
- Events by channel: #billing, #signups, #errors
Built with
Payment receivedSum of amountBreakdown: planMonthly
Bar chart
Which one is the biggest?
Teams use it for
- Most used features this week
- Top pages by people
- Top countries
Built with
Feature usedUnique usersBreakdown: feature
Pie chart
What share does each part have right now?
Teams use it for
- Active accounts by plan
- Users by country
- Payments by currency
Built with
Any eventUnique groupsBreakdown: plan
Number tiles
What's the one number, and is it up?
Teams use it for
- MRR pushed from your code
- Trial to paid this month
- Sign-ups today
Built with
NumberCompare: previous period
Table
What are the exact values, row by row?
Teams use it for
- Most active accounts
- Events by page and country
- Revenue by plan and month
Built with
Any eventUnique usersBreakdown: account
Funnel
Where do people drop off between steps?
Teams use it for
- Pricing to paid
- Sign-up to activated
- Checkout steps
Built with
In orderPer userWithin 7 days
Retention cohorts
Do people come back, and are newer cohorts better?
Teams use it for
- Weekly retention after sign-up
- Return to a key feature
- Account retention
Built with
Signed upthen Used a featureWeekly
Frequency (power-user curve)
How many days do people actually use it?
Teams use it for
- Power users
- Habit strength by plan
- Engagement after a launch
Built with
Any eventDays activeLast 30 days
User list
Who exactly is in this group?
Teams use it for
- Drifting users to win back
- New sign-ups this week
- Power users to interview
Built with
Segment: DriftingPeriod: 14 days
Numbers your code pushes
Insights
Send a value from your code to /v1/insight (MRR, open tickets, build status) and it appears as a tile, with 90 days of history. Values can be set, incremented or decremented.
curl -sS -X POST "${LOGZUNO_ENDPOINT:-https://api.logzuno.app/v1}/insight" \
-H "Authorization: Bearer $LOGZUNO_API_KEY" \
-H "Content-Type: application/json" \
-w "\nHTTP %{http_code}\n" \
-d '{
"title": "Open support tickets",
"value": 1,
"change": "increment",
"icon": "🎫"
}'Share it without sharing your account
Public links
A read-only link anyone can open, revocable at any time. Lists of people are never shown on public dashboards.
Embeds
Signed embed URLs for your own pages or internal tools.
Auto-refresh
For a screen on the office wall.
Questions
What is a KPI dashboard?
A single page that shows the few numbers a team uses to judge how it's doing, such as sign-ups, activation rate, revenue or retention, each against a period, so trends are visible at a glance.
How many dashboards can I have?
As many as you need, on every plan.
What does a KPI dashboard look like?
A grid of a few tiles: headline numbers with their change against the previous period, trends over time, a funnel or retention chart for the key flow, and a short note defining each metric. Anything that doesn't change a decision is left out.
How do I create a KPI dashboard in LogZuno?
Start from a ready-made dashboard or a blank grid, add tiles from saved charts or the 12 templates, drag and resize them, then set one date range and filter for the whole dashboard. Share it by link or embed it.
What are KPI dashboard best practices?
Keep it to five to eight numbers, define each one in a note, compare every number with a previous period, put the most important tile top left, and review it on a fixed schedule with the people who own the numbers.
What is the difference between a KPI and a dashboard?
A KPI is a single number a team commits to improving, such as activation rate. A dashboard is the page that shows several KPIs and the charts behind them, so they're read together and the same way.
Can I share a dashboard with someone who has no account?
Yes. Create a read-only public link, which you can revoke at any time; lists of people are never shown on public dashboards. For your own pages or tools, use a signed embed URL.
Read next
- FeatureProduct analytics that answers who did what, and who came backProduct analytics in LogZuno: trends, per-user funnels with conversion windows, cohort retention, power-user curves, segments and account-level groups.Read
- BlogSaaS KPIs, the short list that mattersSaaS KPIs for product and growth teams: activation, retention, engagement, expansion and churn, how to calculate each, and how to set useful targets.Read
- GlossaryWhat is a KPI?A KPI, or key performance indicator, is a number a team commits to improving because it tracks a goal. What makes a good KPI, and how many to have.Read
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