For founders and CMOs
A startup KPI dashboard for founders and CMOs
Founders and CMOs need a handful of numbers they can trust, every Monday, without asking anyone to pull them. LogZuno puts them on one dashboard, built from your product's own events, and tells you when one moves.
Sound familiar?
- 1
Numbers in five tools
Revenue in billing, traffic in one analytics tool, usage in another. The board deck takes a day.
- 2
Different definitions
Marketing's active users and product's active users aren't the same number, and meetings become arguments about it.
- 3
Finding out late
A drop in sign-ups or a spike in failed payments is noticed at the monthly review.
How LogZuno helps founders and CMOs
One dashboard, one definition
Every tile is built from the same events, with one date range and filter, and a note that says what each number means.
Learn moreA weekly report, by email
A Monday summary per project, by email or browser push, chosen by each team member.
Learn moreTold when a number moves
Threshold alerts on any number: sign-ups, activation, failed payments, AI visits.
Learn moreA bill that doesn't surprise you
Flat plans from $17 to $99 a month, unlimited seats, every feature included.
Learn more
The numbers you'll track
Each one is built from events you send, with a calculation LogZuno runs for you.
Weekly sign-ups
Trend, against the previous week
Built fromSigned up
Activation rate
Funnel, per user, within 7 days
Built fromSigned upCreated project
Revenue this month
Sum of amount
Built fromPayment received
MRR
Pushed by your code to /v1/insight
Built frominsight: MRR
Week-4 retention
Weekly cohorts
Built fromSigned upUsed a feature
Visitors from AI assistants
Channels, proven and likely
Built fromPageview
Up and running in an afternoon
Most teams see their first event within minutes of signing up.
- 1
Start a 7-day trial
Pick a plan and create a project. You're charged only if you keep it.
- 2
Send your events
One HTTP request per event from your backend, and one script tag for your site.
- 3
Pin the numbers
Build the charts above from templates, put them on a dashboard and set alerts.
Questions
What should be on a startup KPI dashboard?
Five to eight numbers that describe the business end to end: new sign-ups, activation rate, revenue or MRR, retention, and the main acquisition channel. Each one compared with the previous period.
How many KPIs should a startup track?
As few as decide what you do next, usually one per stage of the funnel. More numbers make a dashboard harder to read and easier to ignore.
Can I get the numbers by email every week?
Yes. The weekly report sends a Monday summary per project by email or browser push, and each team member chooses whether to receive it.
Can investors or the board see the dashboard?
Yes. Share a read-only public link, which you can revoke at any time. Lists of people are never shown on public dashboards.
Does LogZuno connect to Stripe?
Not directly. Send payment events with the amount from your backend or webhook handler, or push values such as MRR from your code to /v1/insight.
What does LogZuno cost?
Starter $17, Growth $32, Business $62 and Enterprise $99 a month, for 50,000 to 500,000 events. Every plan has every feature, with a 7-day free trial.
Read next
- BlogSaaS KPIs, the short list that mattersSaaS KPIs for product and growth teams: activation, retention, engagement, expansion and churn, how to calculate each, and how to set useful targets.Read
- GlossaryWhat is a KPI?A KPI, or key performance indicator, is a number a team commits to improving because it tracks a goal. What makes a good KPI, and how many to have.Read
- BlogData-driven decision making for product teamsData-driven decision making for product teams: frame the decision, pick the metric, set the threshold before you look, and know when the data can't decide.Read
Send your first event today.
7 days free on any plan, up to 500 events. Then from $17 a month. Cancel during the trial and you pay nothing.