A Google Analytics alternative that sees AI assistants and bots
Google Analytics measures what its tag sees in the browser and leaves known bots out on purpose. AI assistants like ChatGPT and Perplexity fetch pages without running JavaScript, so they never appear, and clicks from them often arrive without a referrer and are reported as Direct. LogZuno adds the server's view.
Updated , from Google Analytics's own pages.
The short version
Pricing
From $17 a month, flat
Pricing
Free
- You want to know which AI assistants read your pages, and how many people they send, including the clicks that arrive as Direct.
- You want visitor numbers that show how much of your traffic is automated, instead of a total with bots silently removed or silently counted.
- You also want product analytics: events from your app, funnels per user, retention and alerts.
Google Analytics vs LogZuno at a glance
Google Analytics 4 is Google's free web and app analytics service, measured with the Google tag in the browser.
Google Analytics
Free
Best for: Sites that want free web analytics tied to Google Ads and Search Console.
- Web and app analytics
- Google tag in the browser
- Google Ads and Search Console links
- Known bots excluded automatically
LogZuno
$17 to $99 a month, flat
Best for: Teams who want to see AI assistants and bots, plus product events, funnels and alerts.
- Live event feed with browser push
- Funnels, retention, users and groups
- Web analytics that count real people
- AI visibility for ChatGPT, Perplexity and Claude
- Unlimited alerts to 6 destinations
- Dashboards, share links and embeds
- MCP server and REST API
LogZuno or Google Analytics? Side by side
Every statement about the other product links to the page it comes from.
| What you get | LogZuno | Google Analytics |
|---|---|---|
| Price | $17 to $99 a month; 7-day trial with a card | Free (Google Analytics 4 standard) source |
| Data retention (user and event data) | 90 days on every plan | 2 or 14 months on standard properties; up to 50 months on Analytics 360 source |
| Bots | Kept and labelled with the reason (crawler, HTTP library, headless browser, cloud network without input), never counted as people | Known bots and spiders are excluded automatically using Google research and the IAB list; this cannot be turned off source |
| AI assistants reading your pages | Server-side AI visibility: ChatGPT, Perplexity, Claude and Google fetches verified against their published IP lists | Not measured: the Google tag only runs in browsers that execute JavaScript source |
| Product events per user, live feed and push | Yes | Events and user reports; no live feed with push notifications source |
Google Analytics information is from Google Analytics's own pages, checked on 23 October 2026. Prices and plans change; follow the source links for their current terms.
Why teams choose LogZuno
Teams who want to see AI assistants and bots, plus product events, funnels and alerts.
AI visits, verified
See which AI assistants fetch which pages, checked against OpenAI, Perplexity, Anthropic and Google's published address lists, and how many people they send.
Visitors who are people
A visitor counts as a person only after a real tap, click, key press or scroll. Crawlers, headless browsers and cloud traffic are labelled and kept apart.
Events you can watch live
Every event lands in a live feed within seconds. Send notify: true and it arrives as a browser push, so sign-ups, payments and errors reach you as they happen.
Funnels that follow each person
Up to 10 steps, in order or any order, inside a conversion window you set, counted per user or per account, with cohort retention beside them.
When Google Analytics is the better choice
We'd rather you pick the right tool. Google Analytics fits better if:
- You want free analytics and the Google Ads and Search Console integrations.
- You need more than 90 days of history (up to 14 months on standard properties).
Moving to LogZuno from Google Analytics
Most teams send their first event within minutes.
- 1
- 2
Send your events
POST /v1/log for each event, or /v1/batch for up to 100 at once. Add the script tag for pageviews.
Quickstart - 3
Rebuild what you watch
Recreate key funnels and dashboards from the templates, and set alerts for the events that matter.
Dashboards
Questions
Why doesn't Google Analytics show ChatGPT visits?
ChatGPT and other assistants fetch pages from their servers without running JavaScript, so the Google tag never loads. When a person clicks a link in ChatGPT, the visit often carries no referrer and Google Analytics reports it as Direct.
Can I use LogZuno alongside Google Analytics?
Yes. The LogZuno script and the server-side collectors don't interfere with the Google tag, so you can run both and compare.
How do I move from Google Analytics to LogZuno?
Point the calls you already make at LogZuno's API (POST /v1/log, or /v1/batch for up to 100 events) and add the script tag for pageviews. Past events from the last 90 days can be imported from CSV or JSON Lines; imported events count toward your monthly allowance.
Can I run LogZuno alongside Google Analytics?
Yes. Sending the same events to both is the safest way to compare numbers before you switch, and the LogZuno script doesn't interfere with other analytics tags.
How much does LogZuno cost?
Four flat plans: Starter $17, Growth $32, Business $62 and Enterprise $99 a month, for 50,000 to 500,000 events. Every plan has every feature and 90 days of history. Yearly billing costs ten times the monthly price.
Is there a free trial?
Yes: 7 days on any plan, with up to 500 events. A card is required and is charged when the trial ends unless you cancel; we email you 3 days before.
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Try LogZuno next to Google Analytics.
7 days free on any plan, up to 500 events. Then from $17 a month. Cancel during the trial and you pay nothing.