For ecommerce stores
Ecommerce analytics from first visit to repeat order
Store platforms report orders. They rarely show where shoppers drop out, which products bring people back, or how much of your traffic is real. LogZuno does, from the events your store sends: viewed product, added to cart, started checkout, placed order.
Sound familiar?
- 1
Abandonment without the why
You know carts are abandoned. You don't know at which step, on which device, or for which products.
- 2
Traffic you can't trust
Scrapers and price bots run your analytics script and inflate sessions, so conversion rates look worse than they are.
- 3
Orders without the story
An order is a row in your platform. Where the shopper came from and whether they buy again is somewhere else.
How LogZuno helps ecommerce stores
Checkout funnels per shopper
Viewed product, added to cart, started checkout, placed order: counted per person in order, within the window you choose.
Learn moreRevenue by product and day
Sum or average any property, such as amount, and break it down by product, category or country.
Learn moreShoppers who are people
Visitors count as people only after a real interaction. Price bots and scrapers are labelled and kept apart.
Learn moreBig orders and failures, live
Get a push or Slack message for orders over a value, failed payments or a spike in checkout errors.
Learn more
The numbers you'll track
Each one is built from events you send, with a calculation LogZuno runs for you.
Checkout conversion
Funnel, within 1 day
Built fromStarted checkoutPlaced order
Cart abandonment
Funnel drop-off after cart
Built fromAdded to cartPlaced order
Revenue by product
Sum of amount, by product
Built fromPlaced order
Average order value
Average of amount
Built fromPlaced order
Repeat buyers
Monthly cohorts
Built fromPlaced order
Visitors from AI assistants
Channels, proven and likely
Built fromPageview
Up and running in an afternoon
Most teams see their first event within minutes of signing up.
- 1
Start a 7-day trial
Pick a plan and create a project. You're charged only if you keep it.
- 2
Send your events
One HTTP request per event from your backend, and one script tag for your site.
- 3
Pin the numbers
Build the charts above from templates, put them on a dashboard and set alerts.
Questions
What is ecommerce analytics?
Ecommerce analytics measures how shoppers find a store, move through product pages and checkout, and whether they buy again. It turns visits and orders into conversion rates, revenue by product and repeat purchase rates.
Which ecommerce metrics matter most?
Checkout conversion, cart abandonment, average order value and repeat purchase rate, plus traffic by channel counted on real people. Our ecommerce metrics guide explains each one.
Does LogZuno integrate with Shopify or WooCommerce?
There's no ready-made Shopify or WooCommerce app. If you can add code or a script to your store, you can send events with the LogZuno script tag or an HTTP request from your backend.
How do I calculate average order value in LogZuno?
Send a Placed order event with an amount property, then chart the average of amount. Break it down by country or campaign to compare.
Does LogZuno count bots as shoppers?
No. A visitor counts as a person only after a real tap, click, key press or scroll. Automated browsers, scrapers and crawlers are labelled with the reason and kept out of people counts.
Can I see which shoppers came from ChatGPT?
Yes. Visits with a ChatGPT referrer or tag show as their own channel, and with a log drain or /v1/hits LogZuno can also show likely ChatGPT visits that arrived without a referrer.
Read next
- MetricEcommerce metrics that explain your revenueEcommerce metrics that explain revenue: conversion rate, cart abandonment, acquisition cost, active and returning buyers, seller activity, repeat orders.Read
- GlossaryWhat is cart abandonment?Cart abandonment: when a shopper adds products to an online cart but leaves without completing the purchase. In plain language, with practical notes.Read
- Free toolConversion rate calculatorFree conversion rate calculator: enter visitors and conversions to get your conversion rate, then see how many more a higher target rate would take.Read
Send your first event today.
7 days free on any plan, up to 500 events. Then from $17 a month. Cancel during the trial and you pay nothing.