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LogZuno

For marketing teams

Marketing analytics that counts people, not bots

Marketing reports are only as good as the visitor numbers under them. LogZuno counts a visitor as a person only after a real interaction, shows AI assistants as their own channel, and shows which pages ChatGPT and Perplexity actually read.

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Illustration: LogZuno channels table with AI assistants as their own channel, broken down into ChatGPT, Perplexity, Claude and Gemini, including likely ChatGPT visits.

Sound familiar?

  • 1

    Inflated traffic

    Automated browsers run analytics scripts, so campaign reports count visitors who were never people.

  • 2

    AI traffic hidden as Direct

    Clicks from ChatGPT often arrive without a referrer, so the channel that's growing fastest looks like Direct.

  • 3

    Campaigns judged on clicks

    A campaign that brings visitors who never interact looks as good as one that brings buyers.

How LogZuno helps marketing teams

  • People, unconfirmed, automated

    Every visitor lands in one class, with the reason. The headline number is people.

    Learn more

  • AI assistants as a channel

    ChatGPT, Perplexity, Claude, Gemini and more, proven by referrer or tag, plus likely visits that arrived as Direct.

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  • Campaigns and pages

    UTM campaigns, landing pages, countries and devices, filtered to people with one click.

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  • Visitors who became users

    See how many AI-referred visitors your app later identified as users, by assistant.

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The numbers you'll track

Each one is built from events you send, with a calculation LogZuno runs for you.

  • People by channel

    Web analytics, people only

    Built fromPageview

  • Visitors by campaign

    Breakdown by UTM campaign

    Built fromPageview

  • Top landing pages

    Pages, people only

    Built fromPageview

  • Visitors from AI assistants

    Channels, proven and likely

    Built fromPageview

  • AI-referred sign-ups

    Visitors later identified as users

    Built fromPageviewSigned up

  • Automated share

    Automated ÷ all traffic

    Built fromPageview

Up and running in an afternoon

Most teams see their first event within minutes of signing up.

  1. 1

    Start a 7-day trial

    Pick a plan and create a project. You're charged only if you keep it.

  2. 2

    Send your events

    One HTTP request per event from your backend, and one script tag for your site.

  3. 3

    Pin the numbers

    Build the charts above from templates, put them on a dashboard and set alerts.

Questions

What is marketing analytics?

Marketing analytics measures how marketing brings people to a business: which channels, campaigns and pages attract visitors, and which of those visitors convert. It's how teams decide where to spend time and budget.

Does LogZuno do multi-touch attribution?

No. LogZuno groups visits by channel and UTM campaign and shows which AI-referred visitors later signed up, but it has no multi-touch or paid ads attribution models. Tools such as Usermaven focus on that.

Can I use LogZuno alongside Google Analytics?

Yes. The LogZuno script doesn't interfere with the Google tag. Running both is the quickest way to see how much of your traffic was automated.

How does LogZuno decide a visitor is a person?

The browser has to report a trusted interaction: a tap, click, key press or scroll. Visitors who never interact are unconfirmed; announced crawlers, automated browsers and cloud traffic without input are automated.

Does LogZuno track UTM campaigns?

Yes. UTM source, medium, campaign, term and content are recorded with each pageview and can be used to filter or break down any web report.

Can it show traffic from ChatGPT?

Yes. ChatGPT is part of the AI assistants channel, with proven visits (referrer or tag) kept apart from likely visits matched to a verified ChatGPT fetch.

Read next

Send your first event today.

7 days free on any plan, up to 500 events. Then from $17 a month. Cancel during the trial and you pay nothing.

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