Churn rate calculator
Only customers who were there at the start.
Churn rate
3%
for the period
If this is a monthly rate, a year compounds to
30.62%
1 − (1 − monthly churn)¹²
How it works
Churn rate = customers lost during the period ÷ customers at the start of the period × 100. Count only customers who were there at the start: new customers who sign up and leave within the period are left out, so the rate isn't inflated by growth.
A monthly churn rate compounds over a year. The yearly figure is 1 − (1 − monthly churn)¹², not monthly churn × 12.
Questions
What is a good churn rate?
It depends on who you sell to and at what price; there is no single benchmark. Track your own rate per month and per customer group, and look at which groups improve.
Read next
- What is churn rate?Churn rate: the share of customers or subscribers who stop using or paying for a product during a period. With the formula and a worked example.
- Customer retention rate calculatorFree retention rate calculator: customers at the start, at the end and newly acquired give your customer retention rate, using the (E − N) ÷ S formula.
- SaaS customer retention, measured and improvedSaaS customer retention: how to measure it with cohorts, the early signals of churn, drifting users, and the changes that keep customers coming back.
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