Guides to AI visibility and analytics
Step-by-step guides to the questions Google Analytics can't answer: which AI assistants read your site, how much of your traffic is bots, and where your AI visitors went.
- AI visibilityAI crawler user agents, what they do and how to verify themEvery AI crawler and fetcher that matters in 2026, what each one does, whether it follows robots.txt, and where its operator publishes its addresses.
- AI visibilityBot traffic in GA4, and why your user count is too highWhat GA4 filters automatically, why automated browsers still inflate your users, how to spot them, and how to count only real people.
- AI visibilityThe ChatGPT referral traffic decline of October 2026Why ChatGPT referrals fell in analytics from 9 October 2026, what is reported and what is confirmed, and how to check your own site.
- AI visibilityHow to find ChatGPT traffic in GA4, and why some of it is missingWhere ChatGPT visits show up in Google Analytics 4, why a large share arrive as Direct, and how to measure what GA4 can't see.
- AI visibilityllms.txt, explainedWhat llms.txt is, the exact format, what changed in version 2 of the proposal, who reads it, and how to write one that helps.
- AI visibilityAI crawler analytics, from your server logs to a reportHow to find AI crawlers in your server or CDN logs, verify them against their operators' IP lists, and turn them into numbers you can act on.
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