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LogZuno

For growth teams

Growth analytics from first visit to activated user

Growth work lives between marketing and product: where people come from, whether they activate and whether they stay. LogZuno joins those in one project, so a change to onboarding can be judged on retention, not clicks.

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Illustration: visits from AI assistants in LogZuno, split into proven visits with a referrer or UTM tag and likely visits matched to a verified fetch, with how many became identified users.

Sound familiar?

  • 1

    Acquisition and product in separate tools

    The tool that knows the channel doesn't know who activated, so every growth question becomes a spreadsheet.

  • 2

    Slow feedback

    Results arrive weekly, after the export and the meeting, so a broken step costs days of sign-ups.

  • 3

    Wins that don't last

    A change lifts sign-ups and nobody checks whether those people came back in week four.

How LogZuno helps growth teams

  • Funnels per person

    Up to 10 steps, in order or any order, with a conversion window, counted per user or per account.

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  • Acquisition on real people

    Channels, campaigns and AI assistants, counted on visitors who interacted, in the same project as product events.

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  • Alerts when a step breaks

    A threshold on any number: get told the hour sign-ups or activation drop, not at the weekly review.

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  • Compare any variant

    Send the variant as a property and break any funnel or trend down by it.

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The numbers you'll track

Each one is built from events you send, with a calculation LogZuno runs for you.

  • Weekly sign-ups

    Trend, against the previous week

    Built fromSigned up

  • Activation rate

    Funnel, per user, within 7 days

    Built fromSigned upCreated project

  • Week-4 retention

    Weekly cohorts

    Built fromSigned upUsed a feature

  • Pricing click to sign-up

    Funnel, within 1 day

    Built fromClicked pricingSigned up

  • AI-referred sign-ups

    Visitors later identified as users

    Built fromPageviewSigned up

  • Power users

    Active on 5 or more days a week

    Built fromany event

Up and running in an afternoon

Most teams see their first event within minutes of signing up.

  1. 1

    Start a 7-day trial

    Pick a plan and create a project. You're charged only if you keep it.

  2. 2

    Send your events

    One HTTP request per event from your backend, and one script tag for your site.

  3. 3

    Pin the numbers

    Build the charts above from templates, put them on a dashboard and set alerts.

Questions

What is growth analytics?

Growth analytics measures the whole path from first visit to retained customer, so a team can find the step where most people are lost and test changes to it. It joins acquisition data with product behaviour.

Can I run A/B tests in LogZuno?

LogZuno doesn't assign variants or run experiments. If your code assigns them, send the variant as an event property and break funnels, trends and retention down by it to compare results.

Which growth metric should I start with?

Activation rate. It sits between acquisition and retention, it moves quickly when onboarding changes, and it predicts whether new sign-ups will stay.

How quickly can I see the effect of a change?

Events appear in the live feed and in charts within seconds, so funnels update the same day. Retention needs the cohort to age, so judge it over weeks.

Does growth analytics in LogZuno include web traffic?

Yes. Pageviews, channels, campaigns and AI assistant visits live in the same project as product events.

Can I segment users by behaviour?

Yes. Built-in segments cover new, active, engaged, recent, power and drifting users, and you can build your own from properties and what people did or didn't do.

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Send your first event today.

7 days free on any plan, up to 500 events. Then from $17 a month. Cancel during the trial and you pay nothing.

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