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LogZuno

For SaaS brands

SaaS analytics from sign-up to renewal

A SaaS business runs on a few numbers: how many people sign up, how many get value, how many pay and how many stay. LogZuno builds all of them from the events your app already produces, and tells you the moment a payment fails.

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Illustration: a four-step LogZuno funnel from viewing pricing to subscribing, counted per person in order within 7 days, with the conversion at each step.

Sound familiar?

  • 1

    Numbers spread across tools

    Sign-ups in one place, payments in another, usage in a database query someone runs on Fridays. Nobody sees the whole funnel.

  • 2

    Activation measured the wrong way

    Dividing total projects by total sign-ups counts people who skipped steps. The number flatters you until churn shows up.

  • 3

    Finding out too late

    A failed payment, a broken onboarding step or a big account going quiet is noticed at month end, not when it happens.

How LogZuno helps SaaS brands

  • Sign-ups and payments, live

    Every sign-up, payment and error lands in a live feed within seconds. Mark the important ones notify and they reach your browser or Slack.

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  • Activation that follows each person

    Funnels count only people who did each step in order, inside the window you set, per user or per account.

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  • Accounts, not just users

    Tie users to their company with a group_id and see active accounts, members per account and each account's timeline.

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  • One dashboard for the team

    Sign-ups, activation, revenue and retention on one grid, with one date range, shared by link.

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The numbers you'll track

Each one is built from events you send, with a calculation LogZuno runs for you.

  • Activation rate

    Funnel, per user, within 7 days

    Built fromSigned upCreated project

  • Week-4 retention

    Weekly cohorts

    Built fromSigned upUsed a feature

  • Trial to paid

    Funnel, within 8 days

    Built fromTrial startedPayment received

  • Revenue by plan

    Sum of amount, by plan

    Built fromPayment received

  • Active accounts

    Unique groups a week

    Built fromany event

  • Drifting accounts

    Built-in segment, no activity in 14 days

    Built fromany event

Up and running in an afternoon

Most teams see their first event within minutes of signing up.

  1. 1

    Start a 7-day trial

    Pick a plan and create a project. You're charged only if you keep it.

  2. 2

    Send your events

    One HTTP request per event from your backend, and one script tag for your site.

  3. 3

    Pin the numbers

    Build the charts above from templates, put them on a dashboard and set alerts.

Questions

What is SaaS analytics?

SaaS analytics measures the journey of a subscription customer: where they came from, whether they reached value, whether they pay and whether they stay. It combines product events, web traffic and billing events, usually tracked per user and per account.

Which SaaS metrics should I track first?

Activation rate, retention by weekly cohort and trial-to-paid conversion. They tell you whether the product works for new users before revenue or churn numbers can.

Can LogZuno calculate MRR?

LogZuno doesn't read Stripe directly. Send a Payment received event with the amount and plan to chart revenue, or push your MRR value from your code to /v1/insight and show it as a tile with 90 days of history.

Does LogZuno support B2B accounts?

Yes. Send a group_id with events and a group call with the company's properties, then count unique accounts, see members per account and run funnels counted per account.

Can I track my marketing site in the same place?

Yes. Add the LogZuno script to your site for pageviews and channels, in the same project as your product events, so a sign-up can be traced back to the visit before it.

How long is data kept?

90 days on every plan. Charts, funnels and retention can cover any range within those 90 days.

Read next

Send your first event today.

7 days free on any plan, up to 500 events. Then from $17 a month. Cancel during the trial and you pay nothing.

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