Definition
Customer expansion is revenue growth that comes from customers you already have: upgrading their plan, adding seats or usage, or buying more products. It's measured as expansion revenue and drives net revenue retention.
Signals that predict it
- Usage approaching plan limits.
- More people in the account becoming active.
- Use of features that only higher plans include.
How to measure it
Track upgrade and seat events, and watch the product signals above per account. LogZuno's group analytics show active members and activity per account.