Definition
A SaaS metrics dashboard brings a subscription business's key numbers onto one page, so the team reads the same numbers the same way.
What to include
- Acquisition: sign-ups by source.
- Activation: share of new users who reach the core action.
- Engagement: active users and stickiness.
- Retention: a cohort chart.
- Revenue: MRR and its components, from billing.
Making it useful
Keep it short, show trends against the previous period, and give each number an owner. See SaaS metrics for definitions and dashboards for building one in LogZuno.