Definition
A unified customer profile brings together what's known about a customer from different sources (product usage, website visits, billing, support) into one record, tied to a single identity.
What makes it possible
- One ID per person used across systems.
- Linking identities: connecting an anonymous visitor to the user they become at sign-up.
- Account grouping: linking people to the company they belong to.
In practice
In LogZuno, a user's profile combines their properties, computed properties, group membership and every event they sent; see identify users.